15 May 1998
How Bill Gates and Microsoft May Very Well Hit Some More Home Runs - As May You!
"The Medium is the Message!" -
"The Medium is the Massage!" - Marshall
"First we shape our tools, and thence
our tools shape us!" --quoted by McLuhan
In case you hadn't noticed it, a
very fundamental shift has been wrought around us in the very nature of
things. That shift has transformed our world as you and I moved into the
medium we are now using at this very moment, the Internet.
Please indulge me in a simple "thought
experiment" (thank you, Einstein!), through several brief steps of
attention, because this will make so much more of what's going on in your
world make sense to you.
Let us imagine that there exist two
distinct sets of natural law which govern forms of energy. One of these is
The Laws of Abundance. The other of these is The Laws of Scarcity. Both
sets of law govern throughout these types of energy, but in varying
Let us range these forms of energy along
form of energy along this continuum is governed by both sets of natural
law, but in greater or lesser degree according to which set it is closer
to. Which end of this continuum do the Laws of Abundance govern from?
--and which end of the continuum do the Laws of Scarcity govern from,
according to what you know or perceive about the behavior and nature of
each of the above forms of energy ranged along that continuum?
(1) Funny thing: we didn't have to
tell you which set of laws went at which end. What does this tell
(2) As best you can, describe the Laws
(3) As best you can, describe the Laws
(4) Please Freenote as best you can
(5-10 minutes) within this topical context. (To "Freenote:" write
whatever comes to mind in this context for you, as rapidly as possible
and without pausing. Purpose is to expand the "pull" on your faculties
and on your deeper, broader stock of information, to get to and bring up
levels of understanding you otherwise couldn't get to, and didn't know
you have. Write rapidly enough without pause in this context for 8-10
minutes - so fast there isn't time to stop and think what next to say
and what next not to say, no time to judge. The rule: if it occurs to
you in the context, express it regardless. The first page or so you can
throw away afterward, most of the rest will astonish you with its high
quality and depth of understanding.)
If you did your Freenoting on computer,
and care to share your surprising results, you can e-mail the results
directly to Win Wenger. If typed or
handwritten on paper, or effusively poured into a tape recorder, feel free
to send us a copy at Project Renaissance, Box 332, Gaithersburg, MD
(Freenoting is one of the many
accelerated learning techniques taught, in far greater step-by-step
detail, in my book Beyond Teaching
Here we are on the Internet, which among
the various energies ranged along that continuum is virtually pure
information. Even though the Internet started under the grim urgencies of
the Cold War industrial-military complex, which set of natural laws
describes how most of the features of the Internet came to be?
A lot of companies have lost their
shirts on the Internet. A lot have prospered radically, such as Bill Gates
and Microsoft. Whatever the motivations of the latter, their winning moves
are best described by which set of laws?
--And the losing moves of those losing
companies by which set of laws? Nearly everyone coming in, was still under
the old set of assumptions: rationality is the effort to maximize your
gains at everyone else's expense; for one to win, others have to lose,
allocating scarce resources to one's own best advantage amidst alternative
possible uses.... --But what works here is mainly the other set of natural
laws, the laws under the Law of Abundance. THAT is why we're giving away
so many hugely major inventions for free, posting up so much free
> Free way to inexpensively protect,
rebuild and build beaches and shorelines, as much beach as you want for
less than one cent on the dollar of what communities up and down both East
and West Coasts now routinely and desperately spend: see Beachbuilder.
> An astonishingly obvious way to
starve hurricanes and typhoons right down to harmlessness! Protect
American, Japanese, Philippine, Chinese, Bangladeshi and other shorelines
for less than 1% of the cost of one major landfall! See the details how to, posted up freely at the Project Renaissance website as Hurricane Stopper.
> Throughout Project Renaissance,
we've posted a lot of information which is even more remarkable, for free.
Go take a good look!
Bill Gates and Microsoft we certainly
are not, but we know a good set of natural laws when we see them. Live
long and prosper!